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That LinkedIn Engagement đđ
LinkedIn claims sessions grew 11% the last quarter with record engagement
Happy Wednesday!
Are you a news outlet looking to create a social media interaction policy? This is different than a social media policy for your employees. Think of it as a guide to how your newsroom interacts with others online, including handling hateful comments. Our latest white paper dives into this. Take a read.
In the wake of LinkedIn releasing data showing record levels of engagement, being smart about your social media marketing has never been more crucial for your business growth.
According to LinkedInâs information, the companyâs revenue grew by 10% âacross all lines of business.â But not only that, they also revealed that âLinkedIn sessions grew 11% with record engagement.â
So, what does that mean for you and your business? Weâre providing concrete tips to help you take advantage of this new boon so you can strike while the ironâs hot.
Using LinkedIn as leverage for growing your brand
The first thing to consider is how you will communicate with others in your industry. LinkedIn is a site for networking, but the social aspects are still highly relevant for those who want to make the most of their presence on the platform.
Connection with other creators within your wheelhouse is critical to keep your brand in otherâs minds. You can do this by sharing, liking, and commenting on posts from your peers. Business owners know how vital this engagement is with their customers, but few know how beneficial it is to do with like-minded individuals and businesses.
However, people donât respond well to just any kind of connection. Commenting just for the sake of it doesnât get you far and wonât make you someone others want to interact with. Instead, you should focus on showing people your most authentic self. This means fleshing out your page in a way that doesnât make you seem like a product but a person. Follow this logic when you engage with others outside of your page as well, and youâll likely experience a much warmer reception with people hearing what you have to say.
Finally, newsletters are a fantastic way to reach your audience. How can you tell? For starters, youâve gotten this far through reading one, meaning they must work relatively well! However, newsletters are becoming common for people to get industry-leading information and advice directly to their inboxes daily. Itâs seen as a valuable asset for businesses and one that other businesses should send out to increase their brand visibility further.
Marketers making $50K/month read this daily
Stacked Marketer is a free, daily newsletter that delivers curated news, trends, tactics, and actionable advice from the digital marketing world.
Itâs consumed in less than 7 minutes. And it keeps you on top of the industry.
Other ways to improve LinkedIn engagement
Businesses should focus on building a sense of connection and humanity with their LinkedIn profiles. But thereâs much more you can do that doesnât feel as conceptual. Here are other tangible ways to increase your influence on LinkedIn.
Use quality visuals
High-quality visuals are much more likely to get attention than lower-quality ones. Invest some time and money in creating visual content that will get others to stop scrolling and listen to your message.
Stay consistent
Providing consistent content is just as crucial as providing quality content. You want industry leaders to view you as a reliable individual with something new to add to the conversation. Not only that but being consistent also means youâre saturating the conversation with what you have to say, further increasing the chances that youâll stand out.
Donât shy away from conversation
Have an open dialogue with others on your posts. Spark up conversation with commenters, remember to reply thoughtfully and promptly, and donât hesitate to engage first. Provided that what youâre adding is relevant and useful, people will want to know your thoughts; itâs one of the many social elements of LinkedIn that makes it so fantastic for networking.
Social media marketingâs ebb and flow can often cause businesses to feel unsure about where to direct their time and attention. However, with LinkedInâs substantial growth, itâs clear now that focusing your efforts on this platform is beneficial and downright necessary if you want your business to flourish.
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đ At Adriana Lacy Consulting, we are passionate about helping our clients reach new heights with their digital presence & grow their businesses through the power of engaging content. Learn more about us.